Day 248 - 13 May 96 - Page 05

     
     1        competitors', but I think basically it is right.
     2
     3   Q.   Right.  The paragraph in the first column, half way down,
     4        "In 1993 McDonald's established its education service
     5        which offers resources to schools and colleges nationwide
     6        under an annual budget of about £250,000", and then "We see
     7        every young person not only as a customer but as a possible
     8        employee, manager, supplier or business leader in
     9        tomorrow's Britain, the Company notes in its annual
    10        report".  I had not realised it is from the annual report.
    11        You would, as far as you know it, say that is all true?
    12        A.  I think it is absolutely true.  Today's young people
    13        are tomorrow's leaders.
    14
    15   Q.   Right.  You mean in terms of, sort of, government, and
    16        things like that?
    17        A.  In terms of everything.
    18
    19   Q.   Do you know where the £250,000 annual budget came out of;
    20        was it part of the marketing budget?
         A.  I would guess it comes out of our general
    22        administrative expenses, but I do not know.  This is not
    23        normally a marketing expense.
    24
    25   Q.   OK.  Then in the third column, it says that 'a seminar for
    26        20 Bristol teachers, for example, looked at marketing and
    27        how McDonald's...'  Sorry, 'looked at marketing and
    28        McDonald's and how that could be used in teaching in
    29        schools'.  Were you aware of that?
    30        A.  Yes.
    31
    32   Q.   Right.  Further down it says, "after five days in a
    33        Scunthorpe restaurant a primary school teacher set up a
    34        term project for all classes designed to give children an
    35        understanding of economics and industry.  A McDonald's
    36        restaurant was set up in each classroom, which the children
    37        had to run".  And then it says, "As a result, McDonald's
    38        supplied a resources pack to all Humberside primary
    39        schools."  Were you aware of that as well?
    40        A.  Yes.
    41
    42   Q.   So the children were about what -- 6 or 7, aged?
    43        A.  They were primary school age, so whatever that is.
    44
    45   Q.   Right.
    46
    47   MR. JUSTICE BELL: If it is primary, I think they have all joined
    48        together now, have they not, from five to 11?  But probably
    49        then it was 7 to 11.  Infants and juniors -- what was
    50        infants?  Mr. Morris probably knows. 
    51 
    52   MR. MORRIS:  Primary is anything between five and ten, I think. 
    53
    54   MR. JUSTICE BELL:  What in my children's days was infants 5 to 7
    55        and primary 7 to 11 is now some combined...  I forget the
    56        proper name, but it is combined now is it not?
    57
    58   MR. MORRIS:  Infants and then juniors to 11, and then secondary.
    59
    60   MR. JUSTICE BELL:  Yes, I know, but this is all pre11-year-olds