Day 278 - 11 Jul 96 - Page 06


     
     1        table of companies with cattle ranching interests in
     2        tropical Latin America, and McDonald's is on that chart.
     3        So I remember reading that at the time.
     4
     5   Q.   Yes, but look at what it says, please.  There is nothing
     6        about cattle ranching does it?
     7        A.  It says "companies with cattle ranching interests in
     8        tropical Latin America".
     9
    10   MR. JUSTICE BELL:  Where are you looking now?
    11        A.  At the top of the chart on page 62 which goes over on
    12        to page 63.
    13
    14   MR. RAMPTON:  But look at the entry against McDonald's, Miss
    15        Steel?
    16        A.  The entry may say "hamburger franchises", but the point
    17        is the title of the chart is "Companies with cattle
    18        ranching interests in tropical Latin America", so if
    19        somebody writes a book saying that McDonald's have cattle
    20        ranching interests in tropical Latin America who am I to
    21        start questioning it?
    22
    23   Q.   Miss Steel, it does not say that.  Where a company has got
    24        a ranching interest; the chart says so, does it not?
    25        A.  Well, what is the point in putting them in a chart
    26        about companies with cattle ranching interests in tropical
    27        Latin America if they don't have any interests in it?
    28
    29   Q.   Very well.  Do you want to look at pages 94 and 895?
    30        A.  I don't mind going on to pages 94 and 95, but I just
    31        found that page which is the one that I remembered
    32        (pause).  Yes.
    33
    34   Q.   As I put to you earlier, that effectively exonerates
    35        McDonald's from importing Central American beef into the
    36        United States does it not?
    37        A.  Well, I do not think it does.  It obviously clearly
    38        says that McDonald's are denying any involvement but it has
    39        got about, "US scientists who worked extensively in the
    40        tropical forest areas of middle America have reported that
    41        in November 1979 the production engineer of Industria De
    42        Ganadios, Squatemalsacol SA, a beef packing plant in
    43        Estrogaga, Guatemala told him that the company sold
    44        directly to the beef processor who supplies McDonald's
    45        outlets."
    46
    47             Then it has got, "In July 1982, 'Natura', a West
    48        German magazine published an article about the destruction
    49        of middle America's tropical forests.  In the story
    50        McDonald's was linked to the 'ethological catastrophe'
    51        because the story alleged they used beef from the region.
    52        In response McDonald's took legal action against the
    53        magazine and 'Natura' printed a 'correction' stating that
    54        McDonald's used only beef from 'cattle grazed in North
    55        America'.  Still sceptical, the magazine has stated that it
    56        plans to proceed with legal action against McDonald's on
    57        the grounds that 'it is a criminal act under German press
    58        law to force a publication to print a disclaimer based on
    59        lies'.
    60

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