Day 286 - 24 Oct 96 - Page 07

     
     1   MR. JUSTICE BELL:  I have numbers of restaurants quite well
     2        sorted out in my mind.
     3
     4   MR. MORRIS:   Right.
     5
     6   MR. RAMPTON:   Can I then understand this, which is one thing we
     7        have been asking -- it is not a criticism, I know they have
     8        had other things to do; can I take it that the numbers of
     9        restaurants stated in the various annual reports we have in
    10        the files are agreed?
    11
    12   MR. MORRIS:   Yes.
    13
    14   MR. RAMPTON:   Thank you.
    15
    16   MR. JUSTICE BELL:  I am pleased to hear that, because I have
    17        made a note that there were 63 in 1990 and 243 in 1995.
    18
    19   MR. MORRIS:   I thought it was 263.
    20
    MR. JUSTICE BELL:   Well, I took that from the report.
    22
    23   MR. MORRIS:   Right.  I am sure it will not make a big
    24        difference, but my note was 263 and I did check it, but I
    25        have not brought it with me today, the annual report.
    26
    27        So it is clear that McDonald's is a growing and extensive
    28        presence in Brazil, which will not come as any surprise to
    29        people in Brazil because of McDonald's international
    30        reputation.  The turnover at their stores is always, as we
    31        have heard in this case in general, much greater than
    32        initially might meet the eye, so that 260 stores may not
    33        sound like much, but it is an enormous volume of beef.  For
    34        example, in this country they only have 700 stores, but
    35        that results in a million patties being produced every
    36        day.  It is probably more than that now, one and half
    37        million or something.
    38
    39        And remembering the fact that we have to multiply that by
    40        something like ten, the volume of beef, to relate it to the
         actual amount of cattle that need to be raised to supply
    42        McDonald's beef supplies, raw material.  Yes, multiply by
    43        ten to get the number of cattle, as a rough guide.  So,
    44        whenever Mr. Rampton gives you figures for volume of beef
    45        we would submit that you have to multiply that by
    46        approximately ten to get the real volume that has to be
    47        reared and raised directly for McDonald's use.
    48
    49        Now, in terms of where the supplies are, there is no point
    50        in me saying the obvious.  We have all got the Morganti 
    51        map.  I don't know if you have added the extra places 
    52        identified in his final statement? 
    53
    54   MR. JUSTICE BELL:  Well, what I did is, I have not...  There
    55        were a great number of them.
    56
    57   MR. MORRIS:   There were, yes.
    58
    59   MR. JUSTICE BELL:  What I see I have done, I cannot at this
    60        moment remember why, I put a whole lot of pencilled circles