Avertising

Bellcore's unique software products and professional consulting services combine to put the power of the Web to work for you.



Advertising and Marketing Solutions:

Provide increased revenue and product exposure by distributing highly targeted information to current and prospective customers.



Adapt/X Advertiser:

An interactive system that brings advertisers and publishers together on the Web and provides interactive advertising to a targeted audience. Its sophisticated proprietary algorithms allow the user to tailor the selection and composition of these interactive ads. Key features include:


Targeted advertising for "Real"

* One-on-one relational marketing to a specific client
* Using customer profile, viewing history and content

Dynamic flexible layout and merging of ads with information

Supports large number of complex, patented contracts with guaranteed fulfillment

A simple to use suite of contract management tools for contract administration

Measurements:

* Full reporting on customer usage and user interaction including by focus, user profile and content

* Audit reports for independent usage verification

Simultaneously manage unlimited number of advertisements

Scalable to support virtually unlimited users, transactions and advertisers






Solutions for the Power of the WEB

Electronic Commerce || Advertising and Marketing || Intranet || Electronic Publishing || Security