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TALKING.PWR
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1990-01-01
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Last month the talking point was:
WHY DO YOU THINK THE LIKES OF THE P.C. CONTINUE TO BEAT ATARI?
Well, quite a few of you wanted to air your opinion on this subject and it
seemed that quite a lot of you had had this subject on your chest for a long
time so without further ado, let us have a look at a few of the letters that
were sent in regarding this subject...
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Dear POWER,
I feel that the reason that computers like the P.C. continue to
beat ATARI are for a great number of reasons. I don't think the argument
that ATARI don't advertise is really a valid one because P.C. don't really
advertise either as far as I've seen but I do think that the reason is
because P.C. has established a name which is reliable and respected
throughout the world in all classes. Whether you are looking for a computer
to play games on, program on, work on or even run a business on, then the
P.C. is respected. Respect for a company is very important. ATARI just
aren't reliable enough or respected enough to make a firm enough grip in the
world.
ATARI are much better at producing quality products than P.C. are but I
think that P.C.'s are the future because of the brilliant reputation they
have gained throughout all classes of people.
From Mark Hitch
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Dear POWER,
I think that the P.C. and other such computers have overtaken the
ST simply because they are better computers. I am not saying that ATARI
computers are no good because that would be silly. The ST is a brilliant
machine but there is no way that a machine that can only be upgraded to 4
megabytes of RAM and has the commercial back-up of the ST can compete with
the P.C. which accepts C.D. ROM's, much more memory and lots more commercial
support. They're also better machines. The thing that makes the ST so good
is its price and for the price tag the ST sells at, you can't argue but if I
had the money, I would have bought a PC. Sorry.
From Morris Vanchelan
POWER REPLIES:
I accept your point of view but could I just point out that the ST can not
be upgraded to much more than 4 megabytes due to new technology and the ST
also has the capability to use a C.D. ROM.
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Dear POWER,
On the subject raised in last months TALKING POINT in POWER #20, I
would just like to air my brief view on why the P.C.'s are selling more than
the ST. Time. The ST is a superb machine, but so was the ATARI 800, the
ATARI 130XE and even the ATARI 2600 console but times change. Technology is
changing faster than I change my underpants. The ST in now a defunct
machine for those that don't already own one. Those that do still have a
long and brilliant life infront of them but people looking for a new
computer to buy don't really have the option of buying an ST so they go for
a PC. I know that they have the option to buy a Falcon but when was the
last time that you saw a Falcon on sale in a shop. Never.
From Coot
POWER REPLIES:
I used to have an ATARI 800 (an ATARI 800XL actually). What a beautiful
machine! I also had an ATARI 400, an ATARI 2600 console and basically, have
never moved away from the ATARI range of computers. Just thought that you'd
like to know that!
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Dear POWER,
You asked why machines such as the P.C. beat ATARI. Well, it's
quite simple. Advertising is the key word but it is a word that ATARI don't
seem to have discovered yet and until they do, they will never get anywhere.
It doesn't matter how good your product is or how good you are, if people
don't know about you or can't get hold of your stuff, what can they do?
ATARI, advertise!
From Stephen Garner
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Dear POWER,
I believe that the P.C. are beating ATARI machines such as the ST
because of the support behind them. It is quite true to say that ATARI have
a large amount of users and the P.D. scene on the ST is absolutely suberb
and very closely linked but people don't know about that until they've
bought one and where can you buy an ST or a Falcon? With the P.C., you
don't only have the ease of being able to buy a P.C. at just about any
computer shop around, but you also have P.C. exclusive shops such as P.C.
WORLD which sell nothing but P.C.'s and P.C. software. If you see something
like that, you're bound to at least have a look. The P.C. also has many
more glossy magazines than the ST and has support from so many people that
it's unbelievable. The main thing behind them is that they are established
in the world of business. In the world of business, if a firm decides to
buy a P.C., it will mean buying tens of P.C.'s for the whole firm which
gives enormous back-up to the firm alone. Support is what people need for
their computers and sadly, apart from the P.D. scene, ATARI don't really
have this.
From Peter Shilling
POWER REPLIES:
A very valid but upsetting (sob) point of view.
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Dear POWER,
I hope that you print this letter. I'm not going to be long
winded or give you a reply that goes on for paragraphs and paragraphs
stating the state of the ATARI scene and all that rubbish. I'm simply going
to say, "Who said that the P.C. is beating the ST?". Well, who? The P.C.
may be selling more machines at the moment but the ST still has over 3
million loyal and happy users in Europe alone and ST's are still being sold
despite what some may think. ATARI rule and P.C. owners are the ones that
wash my car because they need the money to be able to afford to buy all the
add-ons for their P.C. to actually make the bloody thing work!
From Robert Currin
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Dear POWER,
I think that home computers like the P.C. are beating the ATARI
range of computers because they are a much bigger firm. They have a lot
more money and are making profit all the time whilst ATARI are making a
loss. This means that while the people behind the P.C. can afford to
advertise all over the place, get software produced and make the P.C. a
massive thing, ATARI are struggling to even get their computers in the
shops. Because of this, people are brain-washed into thinking that P.C.'s
are the only computers around worth getting which is totally untrue as we
know.
From Desire
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Dear POWER,
I think that ATARI are being beaten because they only care about
their Jaguar at the moment which has left the ST and Falcon in the dark with
no extra buyers, advertising or anything which means that ATARI will soon be
established as a console company worthy only of games and if they ever
decide to come back to computers properly, they won't have enough people
interested in their products apart form games-players. This is where
computers like the P.C. rise above ATARI and probably always will because
ATARI can't seem to get anything right...Not even their own release
dates.
From Michael Shanley
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Dear POWER,
ATARI have always been beaten by the other firms like I.B.M. and
the rest apart from at a very early stage when the P.C. was a computer only
fit for the small business man. ATARI still sells enough computers to keep
itself afloat and it still has enough satisfied customers to keep ATARI an
alive firm with decent products. I.B.M. may be able to boast more users
than ATARI have, more sales than ATARI have, bigger advertising campaigns
than ATARI have but do we really care. We're all happy with our computer
but I doubt that in a years time, that the average P.C. owner will be when
he realises just how much money and extra's are needed just to be able to
turn the damn thing on.
From Ian S.
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Dear POWER,
ATARI are being beaten by the likes of the P.C. because ATARI
(the company, not their computers) are crap and are too stupid to get
anything right. Simple really.
From D.A.
POWER REPLIES:
A cynical view but I had quite a few letters with opinions directed to this
effect.
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Dear POWER,
Why does the P.C. continue to beat Atari? I'm not that sure they
do. One thing that you have to remember is that P.C's are produced by loads
and loads of individual companies. ST's are produced by Atari alone. I
doubt very much there are many companies building P.C's that have sold more
of their own particular machine than Atari have of ST's. Having said that,
I think the reason the Atari is not as popular as the many PC's is simply
because of standards. Many computers were released in the 80's, and IBM
managed to establish theirs as the standard, they allowed others to make
them, so loads of copies arrived, simple as that. There has to be a main
standard for everything I'd say. VHS won over Betamax when videos arrived,
PC's won over ST's. Simple as that.
From Keefy
POWER REPLIES:
Why DID Betamax get beaten by VHS? I've never known. Betamax videos were a
lot smaller and compact and in some cases were actually better quality in
recording too. With things getting smaller and smaller nowadays, if Betamax
was to be started off NOW, it would probably take off like anything! Anyway,
some good points raised their Keefy which was expressed by a couple of other
people too.
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Dear POWER,
I don't know about you but since I bought my ST I have always
realised that it has been beaten by other computers like the P.C. This is
not a bad thing though. The ST is the computer that I wanted, not a P.C.
Safeways is a large supermarket chain with billions of pounds behind it but
I still pop round to my corner shop every now and then if it has something I
want. P.C. machines are beating the ST simply because they are bigger and
have more money. They are beating us in sales but I doubt that they are
beating us in satisfaction or appreciation of our machines. We, the ST
community must have one of the best scenes in the world and we appreciate
the greatness of the machine that we are using. Something which few P.C.
owners can do. We can be satisfied that we have bought a decent computer
and still have money left in our pockets. Can P.C. owners?
From Deranjit
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Well, some mixed views there but that is to be expected. Anyway, we must
now look to the future because as usual, there will be another TALKING POINT
next month so we need something to chat about. So what is it? Well, POWER
has been informed that ST USER is going to die very, very soon...Possibly
even this issue coming out next so when you read this, ST USER may already
be dead, so what I want you to comment on is this:
DO YOU THINK IT IS GOOD OR BAD TO SEE ST USER GO AND HOW DO YOU THINK IT
WILL EFFECT THE ST SCENE?
Well, send me your views and comments on that (in ASCII on disk if possible)
and possibly have it published in POWER #22. See ya then!