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No Fragments Archive 10: Diskmags
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2010-04-21
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∙°∙°∙°∙°∙°∙°∙°∙°∙°∙°∙°∙°∙°∙°∙°∙
∙ ∙
∙ THE DIARY OF A PD LIBRARY ∙
∙ ∙
∙ by Piotr Piatkoff ∙
∙ a.k.a Peter the Painter ∙
∙ ∙
∙°∙°∙°∙°∙°∙°∙°∙°∙°∙°∙°∙°∙°∙°∙°∙
O.K., I guess the time has arrived to come clean. STEN 13 was overdue,
John Weller dropped me a postcard saying that he and Dave were short of
copy (hint, hint...) and I agreed to produce a piece for the next issue.
I began by writing an essay on the joys of running a PDL. It came out so
sickly sweet you could rot your teeth just by reading it, and came over
as an advert for my own PDL - which wasn't what I'd been intending, and
almost certainly wasn't what John was looking for either. So, I deleted
the file, and began again from scratch. There had been a spate of "start
a PDL and make loads of money" pieces in the glossies; we stock a disk
called "How to make money with your computer", (which suggests starting a
PDL as an idea, and to which we've added a warning that it's not quite as
simple as that...)
A recent issue of an IBM magazine printed a letter complaining that a
reader had been charged £1.60 for a high-density disk full of IBM
shareware, a sum he thought outrageous, and evidence of blatant profiteer-
ing by PDL's. (He also specified that he'd ordered from a double-page,
colour advert - maybe he thought magazines give space away to PDL's!?)
Whatever, it all gave fuel to what printed magazines call a 'think-
piece.' True, I aimed to upset a few applecarts, but I am amazed to find
that the examples of coat-trailing evinced, "well, you may have a point
there..." while the areas I felt to be uncontroversial have stirred up a
storm.
One clear message emerges: some readers can't tell surmise from reality.
"I knew all that already"; unless you've actually RUN a PDL it just ain't
true. You guessed at it, maybe, but without having done it, you're in
the same league as the folks who answer the questions on Mastermind just
a fraction behind the person actually sitting in the black chair, and
imagine that they are as clued up as the contestant. I spent a long while
studying psychology, and as with most social sciences, Psychology is
about proving and quantifying, "things that everyone knew already." But
Will Rogers was about right when he said, "It ain't the things you know
that get you into trouble, it's the things you *think* you know..."
Whatever, the 'target' reader was a keen ST enthusiast, recently made
redundant, with severance pay burning a hole in his pocket and who is
thinking of starting a PDL. There's lots of advice about, and most of
it's bad; it seemed a good idea to put the record straight. I'm amazed
by the notoriety that the piece has generated: people who haven't read it
seem to have heard about it... I hear tales of other PDL owners,
"spitting blood" at what they take to be a patronising attitude from what
they (wrongly) take to be a beginner.
I started out in shareware and PDL as the 'head techie' of a multi-
platform PDL called "Gemini Shareware". At their peak, they turned over
an amazing £65,000 a month; and I handled 99% of the technical queries.
They also took out four page colour adverts in an equally amazing dozen
magazines. Sorry guys; you think you're big time? I ran a chunk of a PDL
that could have bought and sold you out of the petty cash. I also made a
series of suggestions to Gemini about how they could improve their
operation - all of which were ignored. Gemini fell into rapid decline as
other (mainly IBM) PDL's started to compete, and worked along the lines
I'd suggested. Long after I'd quit, they ended up re-debitting the credit
cards of their last year's customers, before fleeing back to the USA.
Dave of Manchester seems to think that we'd, "had a bad time" - far from
it. I enjoy running TSC, it's generated a lot of friends, and a number of
loyal customers. We don't make a great deal of money, but that was never
the aim of it. (The piece was intended as a warning to those who DID
expect to make a fortune.) It's a part-time thing, as I'm also raising a
two year old son; he has first claim on my time. We either give a first
class service to a small number of customers, or Skoda service to more:
I'd rather do the former, (and when Junior is at school and I have more
time, expand things,) than start out with a reputation for shoddy
service.
Now for some interesting snippets. Doubtless some smart-Alec out there
will write-in and say, "I knew that already", but for the rest of you....
We have a number of disabled customers: Multiple schlerosis, Muscular
dystophy, Cerebral Palsy, Dyslexia, ME... and those are just the ones I
*know* about. So, I decided, as part of TSC's policy to be as helpful as
possible (there's a two-fold reason for that: it makes me feel good, and
happy customers have deeper pockets!) to contact a "computing for the
disabled" organisation I remembered reading about.
I eventually tracked-down "Computability", based in Warwick, and
sponsored by IBM, the University of Birmingham and other worthies. I
asked for their info pack, with a view that I could put customers who
might find a use for their services in touch with them... Turns out that
they're geared up to advise employers who wish to employ the disabled on
how to modify machines, or to advise the quadraplegic disabled on how to
use computers to help lead something of a normal life. They offer no
financial support or advice at all.
Well, at least one of our customers has handwriting that not even she can
read any longer; with her humble ST, running "That's Write!" it takes an
age to generate a letter, but at least it's readable, and it allows her a
degree of independence. So I wrote back to Computability, pointing out
that their "blurb" was wholly IBM and Mac oriented, well beyond the reach
of the average person, and the ST (with its enormous range of affordable
PD and shareware software) could well be the perfect machine for many
disabled users.
I received a letter of thanks, and was asked if I could come to Warwick
and demonstrate an ST for them. I'm not in the hardware business, don't
own a car, and have a two year old to worry about, so my answer had to
be, "sorry, I can't!" But, as I couldn't, I contacted Atari, and asked
them to do so. Their response? "Get in touch with our PR people". I rang
the PR people, and after pestering them for around ten days, the man in
charge of the Atari account got back to me. It seems that they have a
brief and a budget: a list of things that they're allowed to do, and a
budget to do it with. If it ain't on the list... tough.
They did however suggest that I contacted a dealer - Dixons. As my local
Dixon's hasn't had an ST in stock for as long as I can recall, as one of
Bristol's other branches sold their last ST to one of our customers
around three months ago (an ex-demo bargain!) and as Dixons, in the IBM
world at least, are famous for knowing next to nothing about the products
they sell, this advice struck me as fairly unhelpful.
Let's back-track: Atari were offered a deal that, if they turned up in
Warwick for an afternoon and demonstrated their product, would mean that
a charity concerned with advising the disabled on their computer needs
would (if the demo was any good!) thereafter provide Atari Corp with free
publicity, and advise people to buy ST's and Falcons. Atari's response?
"Not interested". Worse, yet, "Try asking a shop chain that doesn't seem
to stock any ST's, and even if they did, wouldn't know if you used them
to play records or make toast." Yeah, well, I guess this is one occasion
when *I* can look back and say, "I *knew* it would be like that". But
when it happens, it's still beyond belief.
There was a happy ending though: I contacted Ladbrooke Computing in
Preston, and after a long and happy conversation with them, they agreed
to demonstrate any Atari-related products in stock (i.e. most of 'em!) to
Computability. I've also begun to make noises about a self-help users
group for disabled Atari users. If anyone out there is interested,
willing to help, or whatever, then let me know. I've already made some
contacts: disabled customers; found that there's a BBS dedicated to the
disabled; Computability; and found three other PDL's that would be
willing to help out (one in Wales, another two in Canada). All I need now
are some enthusiasts to take over and let me get back to running a PDL!
One of the Canadian contacts rubbed my nose in something I was aware of,
but hadn't actually 'taken on board'. In the USA and Canada, local phone
calls are free, and "local" means a much bigger area than it does here.
Logic thus dictates that most North American computer owners own Modems.
It also means that PD is passed around not by PDL's but by BBS's:
Vancouver alone supports over 300 BBS's! It seems that U.S. BBS's are
like mushrooms - one day they're there, the next they've gone; the
overall number remains around the same, but there's a 60-70% annual
turnover.
Meanwhile, back at the ranch... did you know that the Brits are the
world's most insatiable magazine readers? It means that, if you start up
a magazine with a limited readership, you're more likely to succed in the
UK than most other places. And having started up, you can then sell your
rag all over the English speaking world: Canada, the USA, Australia... as
well as much of the rest of the world, where English is spoken as a
second language. So far, nothing controversial. But one of the side
effects of Atari ST Format, ST User, and to a lesser extent ST Review
being widely read the world over is that Britain is perceived as THE
world centre of Atari activity.
The owner of one of Canada's best Atari-orented BBS's came to the UK
recently, and contacted TSC. We exchanged a number of letters, and now
seem on the point of exchanging large amounts of PD software. His
experiences over here were written up and are widely available on
Canadian BBS's - I hope to secure a copy for inclusion in a future STEN.
I had the impression that while Mrs Lyster was off seeing the standard
tourist sights, Stuart was looking for Ataris. He made a personal
pilgrimage to Gasteiner, and was deeply disappointed to discover that the
head office that generates those glossy adverts drooled over by Canadian
Atari owners was a, "shabby warehouse", and as for his unannounced visit,
well... let's just say he wasn't greeted with open arms!
Oddly enough, had Stuart been an Amiga owner, he perhaps wouldn't have
felt as disillusioned; the A500 sold around twice as many units in the UK
as in the USA! British PDL's are also regarded by Canadian users with
some respect: they judge by adverts and reviews and see that the
average British PDL has been around for over a year - and are almost
household names amongst Atari users. (Unlike BBS's, which in the Canadian
experience tend to be here-today, gone-tomorrow outfits. A BBS is also
limited to the size of the Hard Drive it's run from - and large SCSI
unit's aren't exactly cheap! Many IBM BBS's seem to be run from CD ROM's,
and putting TSC's collection of around 1,800 disks - NO DEMOS!!! - onto a
hard drive would take a fairly B-I-G unit.)
Surprise of the month: after being contacted by FOG, the Falcon Owners
Group, and agreeing to place an advert, Richard Davey, who runs it at
present, asked if TSC would take over the running of the Falcon PDL. We
don't yet own a Falcon, (but he does!) so duplication of DSHD disks would
be based on an IBM, but then again, DR DOS 6.0 allows clever disk-copying
and the creation of "Image files" of floppies on Hard Disks - which
speeds up copying considerably. Richard will have 100% editorial/library
control over the Falcon side of things, while we'll do the actual copying
and paperwork. One advantage for Falcon owners will be that TSC can take
credit card orders, is available on the phone during office hours, and
generally gives customers a 24-hour turnaround.
Interestingly, for those who read the last STEN, FOG's second choice was
"Coral Bryce and the Last Page PDL" - oddly enough, Jack McPain wasn't
even shortlisted. Which goes to show that character assassination can be
a double-edged weopon. I don't know Jack McPain at all, but have know
"Coral" for quite a while - and would trust her with my last fiver. Guess
who *I* wind up regarding as the dodgy customer? (Oh, and any similarity
of names to persons living or dead is just a truly amazing
coincidence...) Jack's piece sounded like sour grapes to me: a while
back, when SWSL died, a punter wrote-in to MicroMart's Atari column,
asking for suggestions as to where a former SWSL customer should divert
their loyalty: the reply came back "try Last Page". If I wasn't running
my own PDL, I'd be inclined to offer the same advice - although Last Page
is more geared to games and demos, while we're more geared to serious
applications; for some purposes, she's better than us, while for
others...
Almost lastly, while STEN is small and beautifully formed, I have a small
collection of Amiga disk-mags, dating back to the days when we toyed with
the idea of an Amiga PDL. (And as Amiga PD isn't a patch on ST PD, we
dumped the idea; anyone want to buy around 850 slightly dusty Amiga
disks?) The shells of these magazines makes STEN look positively antique
- they really were a triumph of form over content.
And as for the contents... You're familiar with the terms "elite" and
"lamers"? The "Elite" are, so it seems, a bunch of anorak wearing, pimply
nerds by day, who by night are transformed into... pimply faced, anorak-
wearing nerds who give themselves silly names. On the Amiga side, they
seem obsessed by coding demos based around not-very-good rock music,
stealing rock music from genuine artists, and coding "demos" featuring
bouncing balls. I mean, you can really see why these guys think of
themselves as an "elite", no? The resulting "Megademo" is then sent out
to other members of the "elite" all over the world, (and, on a small
budget, this led to a spate of postage stamp forgeries!)
The magazines are packed with paranoid fantasies, and glimpses into a
truly depressing world: the "elite" are being ripped off by, "parasite
lamers" (ie the people who run PDLs) who make money from selling PD.
"Getting your own back", involves sending-off for every free disk
catalogue on offer, regardless of platform (a 3.5" disk is a 3.5" disk,
and you're only going to format it, so what the heck?!). Deliberately
submitting virussed disks was another form of 'direct action'.
I particularly recall the poignant tale of a young New Zealand lad caught
after stealing $16,000 of phone time - his comments? No trace of remorse,
merely advice to anyone following his example on how not to get caught.
We used to advertise a free catalogue - and I'm sure we got ripped off.
Our customers admit that they'll cheerfully send off for 'free' disks
from other PDL's with no intention of buying. We still give away free
catalogues: when people ring and seem to be genuinely interested in
making a purchase, when someone rings with a query and buys software "on
spec", and whenever anyone buys a disk we've had reviewed. Clearly,
these people are worth sending a catalogue to. We ask for three first
class stamps OR a disk and SSAE (STAMPED self-addressed envelope; it used
to be just an "SAE", until we twigged that around 30% were unstamped)
The "disk" that gets sent in varies amazingly in quality: virgin high
density disks (returned, plus a free DSDD containing the catalogue and
the suggestion that DSDD hold data better in ST drives) Quality, branded
DSDD's... tatty, falling-to-pieces cover disks with the labels half
ripped off.... In an average week we have to replace three catalogue
request disks with new DSDD's of our own because the joker who sent us a
"disk" sent the oldest, mankiest disk in their collection, and it has so
many bad sectors that it wouldn't hold the data.
Most of our customers are *great* people, and many users' technical
problems are solved by simply putting them in touch with another
customer. One guy had a second-hand copy of Calamus, but no driver for
his HPLJ3; we put him in contact with another customer who has Calamus
SL, complete with an HPLJ3 driver which he'd modified to work with v1.09.
The kindly second customer we were able to put in contact with a printer
who uses Calamus AT WORK!!! No more handing over lasered artwork, and
getting it scanned into a Mac' - now he can ship data from Calamus user
to Calamus user on disk, (and no problems about who has which fonts:
they'd both bought every one in our collection!)
But we also have the customer who reads the catalogue, and then sends a
long letter asking for pages of technical information about two disks
which he's, "considering purchasing". Hell, shareware's supposed to be
'try before you buy' - take a test run before you part with serious
money. I think that asking a PDL to do research and supply a two page
report on two disks is going above and beyond the call of duty. We stock
1,800 disks - we haven't memorised the doc' files from all of them!
Doubtless Dave from Manchester thinks otherwise - why not write a piece
on what *YOU* think running a PDL's about, Dave?! You might find that,
like running one, it's easier to say, "I know all that" than it is to
actually *do* it.
The best joke in STEN #14 has to be Dave Mooney's review of TSC. The
trouble is, funny though it was, probably only two people saw the joke. A
long while ago, I bought a PDL consisting of 326 disks from a bloke
called John, together with the ASCII files that made up the catalogue.
The ASCII files were cut and pasted into my own, catalogue and as his
prose style and my own are sufficiently similar, even I find it hard to
see the join after all this time. The PDL was called the "Enthusiasts' PD
Library", and the bloke I bought it from was.... John Weller.
Congratulations Dave: 3/4 of your review was based on a critique of text
written by your co-editor - we still have a few disks with the original
custom ENTHUSE PDL desktop.inf files on them! We give F-copy3 away with
the catalogue - and in the catalogue textfile "Freebies.DOC", you'll find
what *I*, rather than John, have to say about F-Copy!
And genuinely lastly: beware duff disks. BMP Trading Co is currently
selling floppies at attractive prices; we've found them to have a worse
than 2% failure rate, and their latest batch has a built-in and unique
anti-virus protection: the write-protect shutter ONLY clicks "locked" in
the open position - disks thus have a tendency to write-protect
themselves in mid-copy. We've changed suppliers.
RCW 14.08.'93
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Thanks Ron. I know you don't like me adding postscripts and replies onto
your columns, but I can't let that dig about Dave's review of your
catalogue go unanswered! The whole point of the review was to compare how
four libraries had described the same discs; Dave thought that this was a
lot fairer (and a much better guide to the librarian's conscientiousness)
than simply commenting on the way the catalogues were presented.
Dave knew that the The Shareware Collection catalogue was based on my old
Enthusiasts' PD Library, but he *didn't* know that some of my old
catalogue descriptions were still current. If you reread the review,
you'll find that TSC scored well against the other libraries... so
where's the problem? Or is it me who's missing the point this time?
John Weller
Ron, I'm going to add a postscript too. I would like to stress that all of
the reviews were absolutely fair. I did know that John sold you his
library, what I didn't know was that you were still using some of his disc
descriptions.
My comments still stand and if John had submitted a catalogue using those
same descriptions nothing would have been changed. My aim was to be fair,
not play favours.
Dave Mooney
~~~~~eof~~~~~