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TIME: Almanac 1990s
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<text id=93TT1939>
<title>
June 21, 1993: Reviews:Theater
</title>
<history>
TIME--The Weekly Newsmagazine--1993
Jun. 21, 1993 Sex for Sale
</history>
<article>
<source>Time Magazine</source>
<hdr>
REVIEWS, Page 68
THEATER
A Nonstop Smile
</hdr>
<body>
<p>By WILLIAM A. HENRY III
</p>
<qt>
<l>TITLE: She Loves Me</l>
<l>AUTHORS: Music By Jerry Bock; Lyrics By Sheldon Harnick; Book By Joe Masteroff</l>
<l>WHERE: Broadway</l>
</qt>
<p> THE BOTTOM LINE: The cult secret is out: this comic charmer
about pen paramours who meet is one of the all-time greats.
</p>
<p> When it opened during the 1963-64 Broadway season, this sweet,
sly string quartet of a musical was drowned out by the brass
of Funny Girl and the percussion of Hello, Dolly!--not to
mention star turns by Bea Lillie in High Spirits, Bert Lahr
in Foxy and Bob Fosse in Pal Joey. During the decades since,
She Loves Me has become a closet favorite of theater insiders.
At last, the cognoscenti have let the rest of the world in on
the secret. A perfect revival opened last week, a 2 1/2-hour
nonstop smile punctuated by laughter and a lacing of sentimental
tears.
</p>
<p> Set in 1934 Budapest, an eerily familiar time of economic troubles
when store clerks fret about losing their jobs and customers
are kings, She Loves Me is based on a Hungarian play that also
inspired movies: The Shop Around the Corner with Jimmy Stewart
and In the Good Old Summertime with Judy Garland. Its situation
is delicious: two employees of the same cosmetics shop "meet"
through an equivalent of a personals ad and write passionate
letters without any idea that they know--and despise--each
other. In daily life they are dull and ordinary. Setting pen
to paper, they are romantic dreamers. They stand for the poetic
souls we all believe lie hidden within us. With the help of
Joe Masteroff's witty book, Sheldon Harnick's playful lyrics
and the winsome performances of Boyd Gaines and Judy Kuhn, they
are also completely believable people doing fetchingly silly
things.
</p>
<p> Jerry Bock's instantly hummable score gives them verve, simplicity
and just enough pixilation. Typical of his understated craft
is Vanilla Ice Cream. After the squabblers have made peace,
still without sharing their secret, the love-struck leading
lady solos. She alternates between a fizzy melody about the
man she sees every day and a darker, more complex one about
the man she hopes she knows through letters. The song is about
the choice between reality and fantasy views of, in fact, the
same man. In this sensible look at love, reality makes her more
confident, and happier.
</p>
<p> An impeccable supporting cast is headed by Louis Zorich as a
store owner facing advancing age. Brad Kane, the movie voice
of Aladdin, is a cuddlesome delivery boy. Lee Wilkof captures
the humor and pathos of a mediocrity who will endure anything
to keep his job. Howard McGillin deftly sketches an oily ladies'
man. As his most frequent victim, the dazzling Sally Mayes is
all submission, then all self-esteem after her superbly comic
ballad, A Trip to the Library.
</p>
</body>
</article>
</text>