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TIME: Almanac 1990s
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<text id=89TT2214>
<title>
Aug. 28, 1989: Fill 'Er Up With Gas Lite
</title>
<history>
TIME--The Weekly Newsmagazine--1989
Aug. 28, 1989 World War II:50th Anniversary
</history>
<article>
<source>Time Magazine</source>
<hdr>
BUSINESS, Page 56
Fill 'Er Up With Gas Lite
</hdr><body>
<p>Prodded by air-quality laws, Arco invents a cleaner fuel
</p>
<p> If necessity is the mother of invention, the threat of
regulation is often its father. Faced with growing government
pressure for cleaner automotive fuel, Atlantic Richfield last
week became the first U.S. oil company to introduce an unleaded
gasoline designed to run effectively in older vehicles that were
built to use leaded fuel. The Los Angeles-based company said the
new brand, Emission Control-1, will eliminate up to 15% of the
pollution caused by cars built before 1975 and trucks from
before 1980. While such vehicles represent only 15% of the Los
Angeles area's cars and trucks, they produce nearly one-third
of its automotive air pollution. When EC-1 goes on sale next
month at 700 Arco stations across Southern California, the
company said, it will be priced the same as leaded fuel, though
the new gas costs a few cents more a gallon to produce.
</p>
<p> The arrival of the new gasoline was well timed. Hours after
EC-1's debut, the California Air Resources Board unanimously
approved a sweeping 20-year plan to clean up Southern
California's atmosphere. President Bush put additional pressure
on oil companies in June, when he unveiled an antipollution
proposal that included a switch to cleaner automotive fuels,
including natural gas and methanol, in smog-choked parts of the
country.
</p>
<p> Arco attributed its discovery to improved refinery
techniques and advanced computer data bases that enabled
chemists to experiment with formulas for the new gasoline.
Besides containing no lead, the new Arco fuel has 50% less
benzene, a major source of smog, and 80% less sulfur. "We could
not have done this five years ago," a company spokesman
contended. "You have to have a good data base."
</p>
<p> While Atlantic Richfield has no immediate plans to market
the new gasoline outside Southern California, other oil
companies seem likely to develop their own lead-free products.
The industry may have little choice if gasoline is to keep pace
with U.S. demands for increasingly stringent air-quality
standards.
</p>
</body></article>
</text>