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TIME: Almanac 1990s
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Time_Almanac_1990s_SoftKey_1994.iso
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1994-03-25
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<text id=90TT2840>
<title>
Oct. 29, 1990: Driving Down Gasoline Alley
</title>
<history>
TIME--The Weekly Newsmagazine--1990
Oct. 29, 1990 Can America Still Compete?
</history>
<article>
<source>Time Magazine</source>
<hdr>
BUSINESS, Page 81
Driving Down Gasoline Alley
</hdr>
<body>
<p> To find the new heartland of automaking in the U.S., just
head south from Detroit on Interstate 75. As it courses through
Ohio, Kentucky and Tennessee, I-75 follows a corridor that has
served as fertile ground for so-called greenfield factories,
built from scratch for high productivity. This is where GM put
its new Saturn plant, but most of the new factories along I-75
are Japanese transplants.
</p>
<p> All told, Japanese companies have built 11 new assembly
plants in North America, which employ 33,000 workers. The first
was Honda, which manufactures Accords and Civics at two plants
near Columbus, Ohio. Among the other newcomers are Nissan,
which assembles Sentras and pick-up trucks in Smyrna, Tenn.,
and Toyota, which builds the Camry in Georgetown, Ky.
</p>
<p> Why is the I-75 corridor so popular? One attribute is its
character: rural and mostly nonunion. The Japanese are eager
to hire young former farmworkers who appreciate the relatively
high-paying auto jobs. (Black organizations have accused the
Japanese of putting their plants in rural areas to avoid hiring
minority workers.) In addition, many states were eager to offer
tax and infrastructure incentives to attract new industry to
the region, which suffered heavily during the 1981-82
recession. Today it hums with the sound of new cars starting up.
</p>
</body>
</article>
</text>