This paper's motto was "Truth and Justice." As a muckraking Toronto journal, Jack Canuck satirized and criticized social injustice from 1911 to 1918. This particular cartoon appeared on the cover of the 4 May, 1912 issue and depicts Timothy Eaton as a fat capitalist who contributed proudly to charity with one hand while he oppressed his workers with the other. The workers clamouring at the door on the lower left were the needle trades workers on strike against Eaton's poverty line wages and sweat shop conditions. The struggle to organize the needle trades in Toronto was particularly bitter. Many of the workers were immigrants and women.