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- THE WEEK, Page 32BUSINESSBig Recall at GM
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- Exasperated by the giant's slide, the board reshuffles the top
- brass
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- Sitting on the board of a company that has lost $6.5 billion
- in just two years can be an exasperating experience. Last Monday
- the beleaguered directors of General Motors decided that enough
- was enough. In the most sweeping top-management reorganization
- since 1920, they demoted two top executives and sharply
- circumscribed the powers -- and possibly the future -- of
- chairman Robert C. Stempel.
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- Lloyd Reuss, 55, was demoted from president to executive
- vice president (his successor: John F. Smith Jr., 54, head of
- GM's profitable foreign operations); Robert T. O'Connell, 53,
- was bumped from executive V.P. and chief financial officer to
- senior V.P. Those moves had been expected since late last year,
- when outside directors began grousing about GM's inability to
- halt its slide. Last year the company's U.S. operations lost $7
- billion, forcing GM to close 21 plants and eliminate 74,000 jobs
- by 1995.
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- The management shake-up was orchestrated by retired
- Procter & Gamble chairman John Smale. In a break with company
- tradition, Smale became chairman of the important executive
- committee, a job previously reserved for inside directors. His
- elevation left many around Detroit wondering how long Stempel,
- 58, would be at the wheel. Last Thursday Smale attempted to ease
- Stempel's humiliation by vowing that the chairman retained the
- "full support and confidence" of the board in his efforts to
- improve GM's North American operations. That will be no small
- trick: analysts estimate that GM lost up to $400 million in the
- first quarter of this year.
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