Day 293 - 04 Nov 96 - Page 05

     
     1        not a hundred percent recycled.
     2
     3        I think the point that Ms. Steel made is the important
     4        point, that the overall impression given by the company is
     5        of one of the company using recycled content and committed
     6        to it when in fact that situation is, has only been the
     7        case in recent years and we will say even now, the amount
     8        of genuine recycled content in McDonald's packaging is
     9        still much less than half.  In fact, I am going to come on
    10        to that in a minute, anyway.
    11
    12        Anyway, going back to Mr. Van Erp, day 6.  I am going to
    13        try and speed through this.  I have not got this in the
    14        best order of submissions today, but I am just going to go
    15        through it ----
    16
    17   MR. JUSTICE BELL:    The main point is to make sure you have
    18        drawn what you wanted to my attention.
    19
    20   MR. MORRIS:   Yes.  Day 62, line, page 8, paper equals 76
         percent of the total packaging content in Europe at the
    22        time that he was talking about.  I got a bit confused about
    23        his actual dates.  I think this was 1992.  The next page,
    24        17, it says 'corrugated containers 35 percent'.
    25
    26        In fact, later on, page 57, corrugated was less than 35
    27        percent in 1990.  Recycled.  That is not allowing for the
    28        percentage that was post-industrial rather than genuinely
    29        recycled content.  Then at the bottom of that page of my
    30        notes, carry-out bags in Europe mainly post-industrial
    31        recycled content.  And all top colour materials were
    32        post-industrial.
    33
    34        So effectively, at that time, there was virtually no
    35        recycled content in McDonald's packaging.  On page 23, line
    36        53, over the page, he said the recycled paper was cheaper.
    37        And then on page 24, he said why he believed recycled paper
    38        was better, including the fact that it could be not
    39        bleached with damaging chemicals.
    40
    MR. JUSTICE BELL:   The next sheet I was actually handed, looks
    42        like that.
    43
    44   MR. MORRIS:   Yes.  I forget that completely.  I mean, can you
    45        look at it, I don't mind anyone looking at it.  It was just
    46        my scrawled calculations, I have another sheet where I have
    47        done the calculations again in clearer form.  Then moving
    48        down to page 31, I am skipping over some of these because
    49        you can see the references anyway if you want to check
    50        them.  He said that Polystyrene was now feasible, which 
    51        obviously we would say here they were trumpeting their 
    52        recycling schemes and not doing anything with them.  Then 
    53        when it becomes feasible they drop the schemes, which is a
    54        double indication that they are not serious about them.  In
    55        fact, it would be positively embarrassing for them if they
    56        were producing something out of recycled material, because
    57        obviously people would then be demanding that they should
    58        do the same throughout their stores.
    59
    60        Then page 38 says 'All bags in UK at 80 percent since 1991,