BIOTECHNICA '97: EXPO 2000

BIOTECHNICA and EXPO 2000

Germany's first world exposition, the EXPO 2000 in Hannover, will be open from 1st June to 31st October 2000. Under the motto of "People - Nature - Technology" the organizers have set themselves the ambitious aim of redefining mankind's relationship to nature and technology as well as of comprehending global ecological responsibility beyond state and political boundaries. Some 300 000 visitors a day and 40 million in total will experience in Hannover how these global issues are seen today and how they will be in the future.

The biosciences play an important part in the overall concept of the world exposition. The BIO-EXPO Pavilion, with its exceptional exhibition stand at the BIOTECHNICA, will provide the initial bioscientific contribution to the EXPO 2000. It is planned to include the pavilion in the BIOTECHNICA '97 and to continuously develop its themes and stand structure until the next event in autumn 1999. The aim is then to integrate the BIO-EXPO Pavilion into the world exposition in the year 2000.

The pavilion is dedicated to the agriculture and food sectors and is divided up into three separate parts, each with its own theme and stand arrangement.

Companies active in these sectors have the unique opportunity of taking part in this pavilion. In the first instance the pavilion is intended for non-specialist visitors, although professionals too will find certain aspects of interest.

We would welcome your participation in the BIO-EXPO Pavilion at the BIOTECHNICA '97

The stand arrangement is divided up thematically into three sections. In the Introduction/Status quo the visitor is given a comprehensible introduction to biotechnology and gene technology. Past and present application areas are demonstrated, definitions and terminology explained, and the wide ranging opportunities of this multifaceted technology elucidated.

In the New ideas for biotech products section, the interested layperson will realize that a lot of our everyday products would not exist without biotechnology. For instance, such common and accepted products as yogurt, cheese, milk and beer. Here, everyday products and their production processes are featured. For example, visitors can see how yogurt and milk are processed. And the visitor╒s active participation in the BIO-EXPO Pavilion is requested in the ideas forum. Suggestions and constructive criticism are encouraged to promote the further improvement of the exhibition concept. Moreover, there is a forum for asking questions and discussing the issues with representatives of the EXPO 2000 company.

In the Global thinking and bio-economics section, the visitor is given the opportunity to form a critical appraisal of the handling of biotechnology and gene technology. Here, emphasis is placed on safety aspects and the responsible application. The intention to use finite resources responsibly and sensibly necessitates close consideration of sustainable development. Moreover, owing to the interdisciplinary character it is also very important to consider the effects further afield. Such considerations on show include economic transformation processes, biotechnology as an economic factor and questions of structural changes in regions as a result of the use of techniques and products.

By participating in the BIO-EXPO Pavilion you can achieve an exceptional publicity effect in the media. As the pavilion aims at appealing to the interested layperson, press reports on the BIOTECHNICA '97 and '99 will concentrate on this stand in the run-up to EXPO 2000. The theme is presented in a comprehensible way, with exhibits to arouse interest and relieve any tension. Exhibitors in the pavilion will have the ideal opportunity to promote acceptance by clarifying the facts and by pursuing marketing and public relations work.

As a "pioneer" member, you will be integrated in the pavilion activities right from the start. By continuously developing the pavilion during the fairs in 1997 and 1999 as well as by maintaining close contact to representatives of the EXPO 2000, the organizers plan to integrate pavilion exhibits and themes in the world exposition in the year 2000 and so present them to an audience of millions.

You can participate in the BIO-EXPO Pavilion in one of two ways:

with products and processes

The most effective way of participating. By displaying your product and/or the process for manufacturing it, your company will gain the utmost attention.

or as a sponsor

By making a financial contribution to the BIO-EXPO Pavilion you become a sponsor of the project. You can support one or more of the three thematic sections; your company name and logo will displayed at the entrance to the hall.

The project consultants are:

EXPO 2000 Hannover GmbH
EXPO-Beteiligungsgesellschaft der Deutschen Wirtschaft e.V.
EU-Hochschulbüro der Universität Hannover
Fachkoordinierungsstelle für Biotechnologie des Landes Niedersachsen
Institut für Makromolekulare Chemie der TU Braunschweig
Institut für Technische Chemie der Universität Hannover
Institut für Volkswirtschaftslehre der Universität Hannover
Lehrstuhl für Genetik der Universität Bielefeld
Niedersächsisches Ministerium für Wirtschaft, Technologie und Verkehr

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